Research & Publications

Privacy-Preserving Federated Learning for Multi-Tenant CRM Systems

IEEE ICAIC 2026 — 🏆 Best Research Paper Award

Demonstrates how organisations can implement AI across multi-tenant environments while maintaining strict GDPR, CCPA, and HIPAA compliance. Awarded Best Research Paper at the same conference where I also served as Session Chair.


Predictive Customer Intelligence: ML and NLP Integration for CRM Churn Prediction and Lifetime Value Forecasting

International Journal of Computer Applications (IJCA) | 2025

Presents practical machine learning frameworks for enterprise CRM churn prediction and customer lifetime value forecasting using NLP integration.


gentic AI for Sales Intelligence

5th International Conference on Communication Technology and Information Technology (ICCTIT) | 2025

Explores how autonomous AI agents can transform sales intelligence while maintaining human-in-the-loop oversight — demonstrating a 40% reduction in representative workload.


AI Enhanced Data Privacy in Retail CRM Systems

11th International Conference on Engineering and Emerging Technologies (ICEET) | 2025

Co-authored research on securing AI-driven retail CRM systems against emerging data privacy threats.





Nidhi Sharma

Senior Technology Leader | Driving AI-Powered Transformation | SM IEEE | 10x Certified| TPC Member| 15+ Years Driving Innovation, Standards Excellence & Empowering the Next Generation nidhi@nidhisharma.pro

Over 15 years of experience driving enterprise-scale digital transformation. I lead platform innovation at Cox Automotive, overseeing Salesforce strategy for 6,000+ users across 12+ business units.