Building Enterprise-Grade Engineering at Scale
Over 11+ years at Cox Automotive, I have grown from Senior Salesforce Developer to Sr. Software
Engineering Leader- building, scaling, and transforming one of the most complex enterprise technology
portfolios in the automotive industry.
My leadership spans the full engineering lifecycle: serving as sole technical decision authority and
programme sponsor on multi-year, multi-million dollar transformations, standing up new teams from
scratch, migrating legacy platforms with zero downtime, and driving digital initiatives that directly
impact thousands of users and millions in revenue. Notable highlights beyond SFx include:
Leading the FleetNet Migration — building a brand new team and consolidating two core Cox
businesses
onto a unified Salesforce platform, eliminating system redundancies and delivering significant
operational cost savings. .
Delivering the NADA Placemat mobile application, enabling
real-time
booth management, lead capture, and customer engagement tracking for 100+ booths at major industry
events-
improving event ROI by 60%.
Pioneering Agentforce AI at Cox Automotive- led the hackathon team that conceptualized
autonomous conversational AI agents for service, then advanced the work into production: now leading the
live deployment of virtual AI agents serving XTime customers, integrating Sierra
(enterprise
conversational AI platform), Genesys (customer-experience/contact-center backbone), Bridge
(cross-org
authentication), and Salesforce Sites- coordinating across four engineering teams to bring
multi-platform AI into customer-facing production.
.
Architecting 20+ SAP-to-Salesforce integrations, an Oracle CPQ implementation that cut quote
creation
time by 70%, MuleSoft-driven real-time data synchronisation, and a complete Salesforce re-implementation
-
all supporting 6,000+ users across the enterprise.
.
Across every initiative, the constant has been the same: build the right team, make the
right
architectural decisions, and deliver technology that creates lasting business value.
