Building Enterprise-Grade Engineering at Scale
Over 11+ years at Cox Automotive, I have grown from Senior Salesforce Developer to Senior Manager of
Software Engineering — building, scaling, and transforming one of the most complex enterprise technology
portfolios in the automotive industry.
My leadership spans the full engineering lifecycle: standing up new teams from scratch, migrating legacy
platforms with zero downtime, and driving digital transformation initiatives that directly impact
thousands
of users and millions in revenue. Notable highlights beyond SFx include:
Leading the FleetNet Migration — building a brand new team and consolidating two core Cox
businesses
onto a
unified Salesforce platform, eliminating system redundancies and delivering significant operational cost
savings.
Delivering the NADA Placemat mobile application, enabling real-time booth management, lead
capture, and
customer engagement tracking for 100+ booths at major industry events — improving event ROI by 60%.
Pioneering Agentforce AI at Cox Automotive by leading a hackathon team that designed autonomous
conversational AI agents for the service team, reducing workload by 40% while preserving seamless human
escalation for complex cases.
Architecting 20+ SAP-to-Salesforce integrations, an Oracle CPQ implementation that cut quote
creation
time
by 70%, MuleSoft-driven real-time data synchronisation, and a complete Salesforce re-implementation —
all
supporting 6,000+ users across the enterprise.
Across every initiative, the constant has been the same: build the right team, make the right
architectural
decisions, and deliver technology that creates lasting business value.
