Nidhi Sharma
New York · USA · nidhi@nidhisharma.pro
I am an awarded Senior Software Engineering Leader with 15+ years of experience driving enterprise-scale modernization across CRM, cloud, and AI domains.
ABOUT ME
Awarded Senior Software Engineering Leader with 15+ years of experience driving enterprise-scale modernization across CRM, cloud, and AI domains. I specialize in architecting and delivering scalable Salesforce ecosystems, generative AI solutions, and automation frameworks that streamline operations, elevate customer experiences, and unlock multimillion-dollar efficiencies.
Currently leading platform innovation at Cox Automotive, I oversee Salesforce strategy for 6,000+ users and 12+ business units, including Autotrader, KBB, and Dealertrack. My portfolio includes high-impact initiatives such as the SFx consolidation (serving ~250,000 users), intelligent agent development via Agentforce, and enterprise-wide data deduplication, which improves CRM integrity by 45%. I manage cross-functional teams through complex deployments, cloud migrations, and AI-driven service enhancements, ensuring secure, performant, and future-ready platforms.
To stay competitive in a rapidly evolving tech landscape, I've earned over 10 advanced certifications, including Salesforce Agentforce Specialist and Data Cloud Consultant, demonstrating my commitment to continuous learning and my ability to lead through strategic evolution with cutting-edge expertise.
I lead globally distributed teams across onsite and offshore locations, fostering seamless collaboration, knowledge sharing, and delivery excellence across time zones and cultures. In recognition of my exceptional leadership and impact, I received Cox Automotive's Above and Beyond Award in Q1 2023 for outstanding performance on the SFx consolidation initiative—one of the company's most ambitious and successful platform unification efforts.
With over 9 years in senior leadership roles, I champion servant leadership and systems thinking to cultivate high- performing, resilient teams. I've mentored dozens of professionals through Menttium and Salesforce Trailblazer programs, and I serve as a judge for global leadership awards—bringing both evaluative rigor and lived experience to the table. My "forward together" mindset fuels cultures of accountability, innovation, a
Experience
Senior Manager, Software Engineering
Cox Automotive Inc.
Direct enterprise-wide Salesforce strategy and architecture across Cox Automotive's portfolio, overseeing multiple Salesforce instances supporting 6,000+ users across diverse business units. Lead cross-functional teams of Salesforce architects, developers, and administrators while driving digital transformation initiatives that align technology investments with corporate strategic objectives.
March 2020 - Present
Manager, Software Engineering
Dealertrack Technologies (Cox Automotive)
Led enterprise Salesforce architecture and development across four distinct instances supporting 6,000+ users organization wide. Managed two Agile Scrum teams delivering strategic initiatives, system integrations, and continuous improvement projects.
March 2017 - February 2020
Senior Salesforce Developer
Dealertrack Technologies (Cox Automotive)
Delivered enterprise-scale Salesforce development projects, including SAP integration, CPQ implementation, territory management, and custom application development supporting 6,000+ users.
March 2017 - February 2020
Senior Salesforce Developer / Database Administrator
Everyday Health Inc. - Hudson Street, NY
Managed complete Salesforce org administration and development, implementing Service Cloud, knowledge management, and system integrations while providing comprehensive platform support.
March 2013 - November 2013
Salesforce Developer / Administrator
Source Media Inc. - One State Street Plaza, NYC, NY
Led Salesforce development and administration initiatives, including CRM migration, third-party integrations, and custom application development for media and publishing operations.
July 2012 - March 2013
Salesforce Developer
SvimTech Software Pvt. Ltd. – India
Delivered end-to-end Salesforce implementations for education and agriculture sectors, building custom applications with complex workflows, integrations, and reporting solutions.
January 2010 – October 2011
Lead Software Developer
88 CORDIALS DIGITAL Technologies LLP – India
Led Salesforce platform development and implementation projects, serving as functional team lead for major Sales and Service Cloud deployments across cross-functional teams..
April 2005 – July 2007
IEEE PUBLICATIONS & SCHOLARLY ARTICLES
Sharma, N. (2025)
Sharma, N. (2025). AI Enhanced Data Privacy in Retail CRM Systems. 11th International Conference on Engineering and Emerging Technologies (ICEET 2025).
PEER REVIEW & ACADEMIC CONTRIBUTIONS
Session chair and Peer Reviewer for prestigious international conferences, contributing to the advancement of artificial intelligence, data science, and enterprise technology research
Session Chair
IIPEM2025 - International Conference on Intelligent and Innovative Practices in Engineering & Management, IEEE Singapore Section, Singapore
Technical Program Committee Member (TPCM) and Peer Reviewer
• 4th AISDS'2025- International Conference on Artificial Intelligence and Smart Data Science (TPCM)
• ACETconf2025 – Advanced Computing and Emerging Technologies Conference
• 16th ICWCIE2026- International Conference institute of Clerks or Works and Construction Inspectorate
• 7th ICSISCET2025 –International Conference on Smart and Intelligent Systems for Computing and Emerging
Technologies
• IIPEM2025 – International Conference on Intelligent Information Processing and Energy Management
• 4th ICCIKE2025 –International Conference on Computational Intelligence and Knowledge Engineering
• DSIS2025 – International Conference on Data Science and Intelligent Systems (TPCM)
• QCETCS2026 – International Conference on Quantum Computing, Emerging Technologies and Computer Science
• 2nd ICITSC'2025 -International Conference on Intelligent Transportation and Smart Cities
• 5th ICMNWC'2025- International Conference on Mobile Networks and Wireless Communications
• 6th CCAI'2026 - International Conference on Computer Communication and Artificial Intelligence (TPCM)
• 5th ICIPTM2026 -
• 4th IATMSI -IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation
MENTORSHIP & COMMUNITY LEADERSHIP
Menttium Corporate Mentoring Program
Active Mentor • Selected as a corporate mentor in the prestigious Menttium mentoring program, guiding mid-career technology professionals in Salesforce architecture, career advancement, and leadership development
• Provide strategic guidance on technical career transitions, Salesforce certification paths, enterprise architecture best practices, and work-life balance for women in technology
Salesforce Trailblazer Mentor Program
Community Mentor & Advocate • Serving as a volunteer mentor in the Salesforce Trailblazer community, supporting aspiring professionals with platform guidance, certification prep, and career development across the globe.
• Facilitate monthly sessions on advanced technical topics and best practices.
ADPList
Community Mentor • Active mentor on ADPList, providing career guidance and technical mentorship to professionals in technology, focusing on Salesforce development, cloud architecture, and career transitions.
• Support mentees globally through one-on-one sessions on career strategy, interview preparation, and technical skill development.
Technical Expertise
Salesforce Platform
Sales Cloud, Service Cloud, CPQ (Oracle Big Machines), Lightning Experience, Classic, Salesforce Communities, Territory Management 2.0
AI & Conversational Automation
LLM integration with Salesforce, prompt engineering for intelligent agent design, human-in-the-loop escalation frameworks, Agentforce architecture for autonomous service handling, AI-driven case routing and resolution strategies
Development Technologies
Apex (Classes, Triggers, Batch, Schedulable, Queueable), Visualforce (Pages, Components, Controllers, Extensions), Lightning Web Components, Aura Components, Process Builder, Flows, Workflow Rules
Integration & Middleware
MuleSoft, Skyvva, REST APIs, SOAP APIs, Bulk API, Metadata API, Platform Events, Change Data Capture, WebSphere Cast Iron Studio
Data Management
Data Loader, Data Loader.io, CRM Fusion Demand Tools, Data Integration Wizard, Complex Data Migrations
Programming Languages
Java, C++, JavaScript, SOQL, SOSL
Web Technologies
HTML5, CSS3, JavaScript, jQuery, Bootstrap, XML, JSON
Database Systems
Oracle, SQL Server, PL/SQL, RDBMS
Development Tools
Force.com IDE (Eclipse), Visual Studio Code, Developer Console, Workbench, Git, Bitbucket
Third-Party Applications
DocuSign, TaskRay, Oracle CPQ (Big Machines), ExactTarget/Marketing Cloud, SAP
Methodologies
Agile/Scrum, Waterfall, SDLC, DevOps, CI/CD, Code Review Best Practices
Awards & Certifications
- Salesforce Certified Platform Administrator II
- Salesforce Certified Platform Administrator
- Salesforce Certified Platform App Builder
- Salesforce Certified Platform Data Architect
- Salesforce Certified Sales Cloud Consultant
- Salesforce Certified Service Cloud Consultant
- Salesforce Certified Data Cloud Consultant
- Salesforce Certified Agentforce Specialist
- Oracle Big Machines (CPQ) Yellow Belt Certification
- Microsoft Certified Professional – HTML5 with JavaScript and CSS3